Book review: Zconomy and what it means for cow tech companies

A cow technology company founder challenged me twice in the last year to read Zconomy: How Gen Z Will Change the Future of Business – and What to Do About It. He said it had changed his perspective on the upcoming generation and how he roadmapped the development of his product.

The book is authored by Denise Villa and Jason Dorsey. I finally started listening to it on Audible after World Dairy Expo and recently finished it. Here are my thoughts on what this upcoming generation means for cow tech start ups.